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--- Received from A.CARLSON  +852-2511-3033         10.01.96 08.37
  -> IBMMAIL.INTERNET      IBM MAIL EXCHANGE ADRESSE
  
Speaking of statistics, here?s the final figures for Audi and it?s
significant European, Japanese and US Brand competitors for 1995 and
changes vs. 1994:
  
BRAND               1995          1994          +/(-)
Cadillac            180,504       210,686       -14.0%
Lincoln             150,814       179,166       -15.8%
Acura                97,151       112,137       -13.2%
BMW                  93,309        84,501       +10.4
Volvo                88,505        81,788       +8.2%
Lexus                79,334        87,419       -9.2%
MB                   76,752        73,002       +5.1%
Infiniti             58,616        51,450      +13.9%
Saab                 25,594        21,679      +18.1%
Land Rover           20,026        12,045      +66.3%
Audi                 18,124        12,575      +44.1%
Jaguar               18,085        15,195      +19.0%
Porsche               5,771         5,819       -0.8%
Alfa Romeo              414           565      -26.7%
  
Of the 18,124 Audis, it breaks out like this:
  
A4/80/Cabriolet  8,556
S4/S6              948
A6/100           8,619
V8 Quattro           1   (must have gotten a hell of a deal)
  
Just for fun, it is interesting to look at other car lines sold in
the US with similar levels of sales performance.   This provides an
exclusivity benchmark of sorts....
  
To wit, this makes the A4 and  A6 about as rare as:
Eagle Summit    9,443
Jaguar XJS      5,403
Mazda MX3       8,076
MB SL class     6,964
Infiniti Q45    7,803
Nissan 300ZX    4,176
Porsche 911     5,311
Saab 9000       6,153
Lexus GS300     6,449
Lexus SC 3/400  7,720
Toyota Paseo    5,618
VW Cabrio       5,538
  
For what its worth, the Mitsubishi 3000GT Series hit 10,198.
  
There were quite a few car lines below (some well below...) 5,000
units, including the Alfa 164, BMW 850i, RX7, Suzuki Swift, 928, 968,
 Mazda 929, and Subaru SVX.
  
So, three cheers for the 39 people that brought Audi in ahead of
Jaguar in ?95.
  
Eric Carlson
VW AP HK