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Audi moving upmarket?
>>OH good. (gawd). OH great. (heavens). JUST what Audi needs.
>>Didn't they JUST get a toe-hold established in the US by REDUCING
>>prices? Didn't they note Mazda DROPPING their plan for a premium car
>>division because the market was saturated??????????????????
I'm new to the Quattro list, so forgive me if I say something obvious or just
flat out stupid ;-), but I DO NOT think Audi is trying to go upmarket -- they
tried to go upmarket in the past (late eighties, early 90's) with lackluster
results (understatement). The new direction is to an "extra-content" niche
where they sell cars offering equipment and build quality comparable to BMW
and Mercedes for less $. I think the A4 is a qood example of this. The car
is nicely styled, offers excellent engineering, and is priced
'93 RX-7 Twin Turbo
'94 Yukon GT
Currently looking for an Audi Something Quattro