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(This too appears to have been previously lost in a bit bucket.)
>Subject: Re: The Origins of Audi
>>In the interest of historical accuracy, please note that it was
August Horch who founded the company which began producing Horch
automobiles early this century. Herr Horch subsequently left (or was
forced out of the company he created. However, his interest in
automobile manufacturing remained unabated. He formed a new company
called Audi which is Latin for "to listen" (or "to hear," I forget
exactly which). "Horch" in German means much the same thing. The two
companies later fell under the same corporate umbrella that was Auto
>Correct. I forget where I read this, but the reason they chose
>"audi" was to give the company a softer, non-German image in
>post WWII commerce. I'll have to dig up the reference.
>Which raises a good point - here we go with a big discussion, but
>let's settle it once and for all...
>I call the company OW-DEE (rhymes with howdy).
>Some people call it AWE-DEE (rhymes with haughty)
>Given the origin of the name from Latin, and that the word
>"audio" has the same origins, perhaps the latter pronunciation >is
more correct, though less common?
>| Dan |
Audio means "I hear." Audi means "Hear!" or perhaps, "You vill hear
and you vill enjoy it!" (with apologies to any offended by Cinema
caricatures of German prison guards) Dan: I agree with your premise
but not your conclusion. If I recall my Latin, the pronunciation
OW-DEE is closer to the taught (1957) classical Latin, than our
*** ...Kirby (Kirby A. Smith) ***
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