[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]
Ten Best Automaker websites - NOT Audi
It should come as no surprise that Audi is not mentioned....
DETROIT, Dec. 12 (UPI) -- A marketing firm that studied automakers on
the Internet said Thursday Toyota has the best web page for
cybershoppers, followed by BMW, Lexus and Honda.
Automotive Marketing Consultants also includes three General Motors
brands, Chrysler's Jeep and Ford on its Top 10 list of automotive
The websites were ranked for user-friendliness, graphic quality,
sound and video capabilities, and interaction.
But the firm did not study the effectiveness of the advertising in
drawing buyers into dealer showrooms.
Even the automakers, most of which launched websites in just the past
year, haven't been able to tell whether their websites are convincing
Internet browsers to buy. More than 30 automakers have pages on the
World Wide Web.
Automotive Consultants Manager Gordon Wangers says, ``It appears that
the Internet is a good fit for the automakers and will play an
increasingly important role in marketing of cars and trucks.''
The Top 10 websites:
5. GM's Pontiac
6. GM's Cadillac
7. GM's Chevrolet
8. Chrysler's Jeep
"Perception is often stronger than reality!"