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Audi / Player
I understand that Audi is taking it one step at a time in the US
with dealerships, but...fiche? All I got to say on that.
Not to beat a dead horse, but crash test costs are a red herring
here. The problem is only real when you are talking limited numbers of
cars sold. IF you have a good dealership program [I mean come on,
Saturn?, but look at the customer ratings---always near the top],
combined with justifiable pricing [on parts too], Audi would sell enough
cars to justify a few more crash tests each year. And, when I argue for
performance, you don't have to compete in say the Corvette market. Just
get the hp up with BMW's 5 series, Mark VIII's, STS's etc. Right now,
each of those cars will flat leave any Audi imported short of maybe the A8.
Say what it will, but I believe that the A4Qt is the first time,
certainly in recent memory, that Audi has ever really priced a car for
the US market spot it intends to compete in. Just look at what most of
the Audi's on this list sold for new--crazy [V8; 200tq; etc.].
While BMW has its own seperate probs [imho], one thing is for
sure: It is selling a bunch of performance in some pretty nice cars.
Again, Audi is left to catch up.