[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index] Audi A7 Minivan Info & Soapbox
Here is what I do know of the minivan. Currently they are manufacturered by VW in Portugal and developed jointly between Ford and VWaG. All thusfar version's top engines are VR6s the narrow angle V6 found in top of the line VWs. I am guessing they are mounted transveresely like the A3 and not longitudinally like the A4 and A6. I'm not sure if the car is based on any VW platform, but all wheel drive is available on the top of the line Ford model. I am not sure if this is Quattro (which I doubt) or Syncro (possible) or a Ford awd system of some sort perhaps from the Escort Cossy. The van also comes with four regular doors ala Honda Odyssey, and not sliding doors like the proven best selling Chrysler and Ford and soon to be Toyota models. In any case it would seem that the much rumored A7 minivan will come on that platform. While I disagree with the method (I'd prefer a B-chassis minivan with 2 wheelbases on the A4 and A6 length B chassis) the idea seems fairly straightforward. My only fear is that the car will suffer from being brought down through association. While not bad vehicles, the Sharan, Alhambra and Ford versions are not upmarket luxury vehicles, like Audi would prefer the A7 to be. I would think, especially in Europe, that a VR6 (VW engined) Audi minivan will not call out much of a premium in the market place. A B chassis van however could house anything from a TDI to a full blown V8 (hubba hubba), thus pushing Audi's technological and premium image and lowering the cost of the big 8 by building it in larger mass. It'd also give Audi through VW to build a manufacturing point in the US market. Imagine if you will, an Audi manufacturing point in the US. I would look at rural Maryland myself, perhaps somewhere between Baltimore and Frederick, MD. Audi/VW could ship out of the ports of Baltimore and Philadelphia. If VWAG used it for production of B chassis cars alotted for the US, Canada, Mexico and South America it would see enough production to warrant building it. By B chassis cars I include the new VW Passat, A4, A6, A7 Minivan (if based on B Chassis and not Sharan). Future products would almost certainly include sport and other derivitives of these cars like an A4 Cabriolet, A6 Coupe (rumoured by Motor Trend), S6, VW Vanagon (a VW minivan ala A7), etc etc. All cars on the same chassis would mean little downtime for retooling between runs (example A7 and Vanagon minivan runs followed by downtime followed by A6 and Passat runs, downtime A4 runs, etc etc etc.). It would almost certainly cost less than building in Germany. For more volume they could make the Maryland plant the exclusive manufacturing point of the A7/Vanagon for the world's markets since Americans know minivans best anyway. This would be similar to the BMW plant in Spartansburg exclusively building the Z3. Besides, VW already has A chassis plants in Puebla Mexico and Brazil, but all B chassis cars remain coming from Europe where cost of labor is high. However if in the case of an RS4, RS6 or RS7 I would suggest these be built in europe, preferably Stuttgart or Ingolstadt for quality of performance purposes. This whole idea would allow Audi/VW to supply these markets with what they demand...CHOICES. There is simply no reason for Audi and VW not to be selling a ton of cars in the US and Canadian markets. To nay sayers I say look at Chrysler in the 90s. Look at Honda in the 80s. It can happen and smart product marketing and giving the customers what they want along with image building vehicles are what can build up this base. Chrysler is snatching up marketshare in a market where it is amazingly hard to do so. While Audi is on a role, they are a long way off and need to make sure they keep the snowball rolling. Maybe I should stop to breathe now. LAter-G
|