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Re:New Math as applied to VW purchasing Rolls Royce...
> If they "needed" the money, I'd think they would spend it at home
> efficiency, developing new products, etc., not going out and buying more of
> (essentially) what they have now.
I don't know about VWs cash reserves, but when Ford acquired Jaguar, it spent
about 2.5 billion dollars for a company with about $640 million in fixed
assets. Effectively, it payed nearly 2 billion dollars for the brand name.