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Audi Marketing Miscues
In message <1997Dec30.085200.2007.73935@MAIL.YANKELOVICH.COM> HaleyD@YANKELOVICH.COM (Haley, Doug) writes:
> Clairol introduced the "Mist Stick," a curling iron, into German only to
> find out that "mist" is slang for manure. Not too many people had use
> for the "manure stick".
Rolls Royce followed the 'Silver Cloud' with the 'Silver Mist'. Same problem.
FIAT produced a turbo diesel with a boot badge saying 'TurD'.
> An American T-shirt maker in Miami printed shirts for the Spanish market
> which promoted the Pope's visit. Instead of "I saw the Pope" (el Papa),
> the shirts read "I saw the potato" (la papa).
Or the attempts by General Motors to sell the 'Nova' in Spanish-speaking
Committee Member, UK Audi [ur-]quattro Owners Club