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Re: Audi Marketing Miscues

"Ian J Haseltine" <jim_haseltine@email.msn.com> wrote:

>MB recalled their A-class marketing flyers because of a phase about "turning
>the motoring world on its head"

The scenario the Dutch marketing agency thought up was that every
competitor would go mad over this superb, innovative car. Their slogan:

This quickly took on a whole new meaning... they had to take the lettering
off the demo cars pronto.

I saw an item in one of the car mags about a toy shop selling 1:18 A-class
scale models, complete with free elk'

(alternative transport, in case of Audi failure: Koga-Miyata racing bike,
Puch mountain bike)- Let's hope my Audi keeps on running...