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Rover meet Sterling - No Audi Content

I was driving around Atlanta today and saw a good looking Rover sedan. 
The badge were numbers and I looked up Edmunds and Carpoint but they
had  no information on the car. Anybody know about this car?

I can't wait for another 6 years where that $40k car will be going for
$7k with maybe two national parts distributors and no dealer network for
parts or service.  Can you say, "Sterling"?