[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: Ferdinand Piech interview/article in Fortune magazine...

One interesting comment was that Herr Piech views the VW family
as two distinct trees:

Luxury: Skoda -> VW -> Bentley
Sporty: Seat -> Audi -> Lamborghini

Writing from memory, but I think that's correct.
They definitely intend to move VW upmarket to take Mercedes
head on.  BMW is tagged as Audi's rival.
Dan Simoes                                dans@ans.net
MCIWorldcom Advanced Networks 	http://coimbra.ans.net/dans.html
100 Manhattanville Road, Suite 5        (914) 701-5378 (voice)
Purchase, NY 10577                      (914) 701-5310 (fax)