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Re: Ferdinand Piech interview/article in Fortune magazine...
One interesting comment was that Herr Piech views the VW family
as two distinct trees:
Luxury: Skoda -> VW -> Bentley
Sporty: Seat -> Audi -> Lamborghini
Writing from memory, but I think that's correct.
They definitely intend to move VW upmarket to take Mercedes
head on. BMW is tagged as Audi's rival.
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