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RE: New BMW television campaign

Truly incredible. I guess BMW doesn't put much stock in the intelligence of
its customers. 

Now, if I remember my physics correctly, you could theoretically have a
vehicle that would perform best with true 50/50 braking. A couple of
caveats, though. First, the weight distribution would have to be 50/50, and
second (the killer), the car's center of gravity would have to be at exactly
the same height as the axles!

Those new BMWs must be awfully low...

Brian Sullivan

>Date: Tue, 18 May 1999 07:36:47 GMT
>From: quk@isham-research.demon.co.uk (Phil Payne)
>Subject: New BMW television campaign
>Actually, I don't _know_ that it's new - I don't watch Channel 5 very
>Two new adverts:
>a) A spinning top. "Everyone knows that moving objects should be
>  balanced.  That's why BMWs distribute exactly half the braking force
>  to each axle."
>b) A man on a unicycle. "Transmitting power through the wheels you
>   steer with can lead to instability.  That's why BMWs reserve one
>   axle for steering and one for power."
>I've never seen anything so oddly indefensible from a major player.  Is
>quattro really starting to dent BMW's sales figures?
>(And can the first one even be true?)
>- --
>Phil Payne