[ba] demograhics ...

jim rose sf5ktq at hotmail.com
Fri Aug 24 03:44:04 EDT 2001

just hold on a wee bit for the s6. that should, if it can be said, HIT the 

and MAYBE we'll see a few less of em as they'll be prced just out of reach 
of all the hotshots at apple, eh, kev : )  ?

,02 more of my little cents on the Demo discussion is that i notice that 
californians tend to put their cars way high on the fiscal priority list, as 
opposed to other states in the country, which seem to me to  be a bit more 
modest with respect to what one is willing to spend. versus what one is able 
to spend. all the friends i have here spend a LOT (i.e. most) of their 
income on their shiny new rides.

just something i notice about this state that really surprises me sometimes. 
this comes from a well-u.s. travelled, transplanted bostonian (masshole).

have fun, its FRIDAY!

-jr eighty eight with 240 k's

>From: "Buchholz, Steven" <Steven.Buchholz at kla-tencor.com>
>To: ba-group at audifans.com
>Subject: RE: [ba] demograhics ...
>Date: Thu, 23 Aug 2001 11:20:52 -0700
>... to add my tuppence ...
>... demographics are simply targets that companies choose to maximize their
>return on the development expense.  I wonder how often they "nail" the 
>or even that they care that much whether or not they do.
>What I can say is that Audi hit the mark on the S4 ... they seem to be
>selling quite well ... there's one parked in the lot here at work (I don't
>even know who owns it yet!) and I seem to see them on the road a lot.  I
>know people who own them that do fit the target that Audi set as well as
>some who don't.  I agree that to a certain extent a snapshot taken here in
>the SF Bay Area or in other "technology" hotbeds might be a bit skewed
>relative to the target ...
>... soooo, the question I would have is ... what do you view to be the
>typical "engineer type" at apple?  You might be surprised how many of them
>might actually fit the demographic as originally stated ... funny thing is
>that while I do fit the demographic (perhaps a bit high on the age, but it
>did say "median" :) ... I must say that while I love the S4, I don't find 
>to be practical due to the small interior.  I've been thinking of the A6
>2.7T 6-speed myself, but I hear the new A4 is a bit bigger ... perhaps that
>will change my mind ... hurry Audi, I ain't getting any younger :-)
>Steve Buchholz
>San Jose, CA (USA)
> >
> > Well if your ever curious, just drive past the Apple Computer parking 
> > you will see no fewer than 7 S4s in the parking lot usually. I've seen
> > and I've seen less, but the S4 is a very popular car in the valley for 
> > young upcoming engineer type.
> >
> > Although I seem to be the only one who opted for the S4 Avant. =)
> >
> >
> > > Well you don't know me.  I happen to fit their
> > > demographic profile pretty well.  Several other S4
> > > owners that I know also fit that profile.  Yes there
> > > are a few that are overloaded with money and
> > > testosterone, but that is really not the majority IME.
> > > Sorry, but in this case I'd say AoA nailed it.
> > >
> > > > LOL. Who are they kidding, half the S4 owners I know
> > > > are males, 20-30, the
> > > > other half I know are women 20-30. They love the
> > > > fact it's fast, but doesn't
> > > > look like a mustang or something well, big and boxy
> > > > and can actually carry
> > > > people.
> > > >
> > > > "Audi officials said they look to sell about 4,800
> > > > S4s in the model year.
> > > > Ninety percent of the buyers are expected to be men,
> > > > with a median age of
> > > > 40, the company said. Sixty percent will be married
> > > > and median household
> > > > income will be $120,000 a year. "
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