glenahan at vfemail.net
Tue Oct 23 03:59:52 PDT 2007
If you want to see what its "value" is - i noticed that Audi now offers
multi-year maintenance agreements that effectively let you buythe same
coverage at a discount.
I can't recall what it cost.
On Oct 23, 2007, at 12:30 AM, Ti Kan wrote:
> ken kgrant writes:
>> also why does audi not cover
>> scheduled maintenance like the bmw?
> Audi used to have such coverage, but not any more. The truth is that
> the coverage is not free. The dealer bills Audi for any such work,
> and Ausi builds the cost into the price of the car. With increased
> market competition and higher cost of the program, Audi is faced with
> a choice of raising the price of the car, or let customers pay for
> their own scheduled maintenance. Either way, the owner pays.
> Audi was the first in the business to offer such a maintenance program
> (which started in the late 80s, when Audi sales were in a slump thanks
> "60 minutes"). The program gave buyers a certain warm fuzzy feeling
> about after sales support, and was useful as a sales tool. Now, Audi
> reputation is much better and it becomes unclear whether such a program
> (which results in higher new car prices) is a net win. I am sure
> the higher ups within Audi have done their homework and determined
> that it makes more sense to discontinue the program. Mercedes did
> the same too...
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