new audi commercial

Bob mx at
Thu Oct 25 12:09:07 EDT 2001

Good old "isuzu Joe" ... and hes back!!!

"Beatty, Robert" wrote:

> my absolute favorite of all time.. is the Izuzu ad with a 911 (i think or
> some variant of a very fast car) driving on the Autobahn with 2 guys in it.
> One looks in the rear view and sees headlights appear.  He says with some
> concern in his voice "Its him!".  The other guy replies "Floor it!"  The
> driver responds with "It is!".  A few seconds pass and then Joe Izuzu passes
> them on the left in a little econobox car and gives them a wave, a little
> beep beep, and the famous sarcastic smile of his.
> thats my best of all time :)
> Rob
> -----Original Message-----
> From: Douglas Frank [mailto:frank at]
> Sent: Thursday, October 25, 2001 1:45 PM
> To: quattro at
> Subject: Re: new audi commercial
> I swear, the best thing that people *remember* is humor.  It may not sell
> anything (but how would you know?), but if mindshare is your goal, humor
> ought
> to be the vehicle.  Who among us (except the too young) doesn't remember the
> old Beetle ads?  "ugly is only skin deep"... "lemon"... etc.
> Or this:
> --
> Douglas Frank Compaq Computer Corp.
> ZKO           110 Spit Brook Rd.       The older I get,
> 603-884-0501  Nashua, NH USA 03062       the better I was.

More information about the quattro mailing list