new audi commercial
tnas at euronet.nl
Thu Oct 25 22:23:29 EDT 2001
Douglas Frank <frank at zk3.dec.com> wrote:
>I swear, the best thing that people *remember* is humor. It may not sell
>anything (but how would you know?), but if mindshare is your goal, humor ought
>to be the vehicle. Who among us (except the too young) doesn't remember the
>old Beetle ads? "ugly is only skin deep"... "lemon"... etc.
Yup, those were great (before my time, but I've got the definitive
collection in the book 'Remember those great Volkswagen ads?', nice because
it combines my profession and my hobby). Lots of other nice ads, including
the one of the snow plough driver driving to work.
I also agree that the German commercial for the Multitronic is great (the
advertsing world agrees- it's been awarded first prize in an annual
contest). For those who haven't seen it: guy in Elvis-look-a-like clothes
driving an old US car, rock 'n' roll on the radio. There's an Elvis puppet
on the dash that wiggles its hips in tune to the car changing gear- the
conventional autobox. The car breaks down, the guy gets a ride from a
pretty girl in a new A4. She has the Multitronic 'box, stereo once more
blaring rock 'n' roll and the Elvis puppet standing absolutely still...
The puppets were sold through Audi AG, 15000 were made and they were all
sold quickly, the commercial was a huge success and the Elvis puppet is now
a cult figure.
More information about the quattro