I feel old; plus DKW pics/clubs?
cdyer_2000 at yahoo.com
Fri Jun 17 10:10:04 EDT 2005
I think Audi, indeed most manufacturers, are missing
the boat on heritage. Of course looking forward is
important, but part of building a brand is reinforcing
your brand's history. This also displays to the
potential customer that you're proud, that you're
important, etc etc. M-B does a fairly good job of
this, as does Jag. Audi not at all really. Toyota
would measure in negative numbers.
I learned all about branding and the importance of
company history at B&O...heritage was a great tool to
educate customers who had never heard of us.
Also--you got pix of your DKW?! Any links/clubs of
interest for DKW/AutoUnion/NSU? (especially for North
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