Factory Design Labs to produce Audi interactive marketing
tom at freeskier.com
Thu Oct 5 18:37:37 EDT 2006
This may interest some of you. I know the agency fairly well, they do a lot
of action sports stuff. Expect to see some pretty interesting things come
out of this relationship. Although how it will assist with fixing your type
44 remains to be seen! ;-)
Tom (95 S6 avant)
Audi of America Names Factory Design Labs Interactive Agency of Record
Denver, CO - October 2, 2006 - Audi of America announced today that
Denver-based Factory Design Labs has been selected as their new interactive
agency of record.
Factory Design Labs, the creative agency dedicated to developing unique
communication solutions for their lifestyle-oriented clients, will partner
with Audi of America to manage their North American websites - audiusa.com
and audicanada.ca. Factory will also be responsible for Audi's national
online advertising strategy and creative execution as well as all online
strategy and creative development for key products and new model launches.
"Audi began a national search in May to enlist a creative and strategic
partner to drive our online marketing efforts, " commented Bethany Verrill,
Audi of America Online Marketing Manager, "and we selected Factory based on
their experience, technical skills and creative energy. We have very big
goals and the right agency to execute to our plans."
"Factory as a group of individuals, has a huge passion for the Audi brand,"
said Scott Mellin, CEO of Factory Design Labs. "Audi has an incredible
schedule of new models to be introduced in the next 15 months and we are
thrilled to be a partner in this very exciting chapter of Audi. We have a
huge respect for the brand, know the product line in great detail and have a
fantastic relationship with our local dealers."
About Factory ::
Factory Design Labs is the culturally-relevant design collective focused on
the sports, automotive and entertainment industries and specializes in
creating unique strategic solutions that connect brands and their consumers.
In addition to Audi of America, Factory currently works with Oakley,
Intrawest Colorado, Brine, Palmer Snowboards, The Sports Authority, Sony
Pictures, Dell, AdamSandler.com, Paramount Pictures, Boa Technology, Optic
Nerve, Westword, Copper Mountain, SCARPA North America, SCARPA Italia, and
Winter Park among other national and global brands. For more information :
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