Factory Design Labs to produce Audi interactive marketing

Ed Kellock ekellock at gmail.com
Thu Oct 5 19:05:47 EDT 2006

Great Adam Sandler hawking Audis.  I can't wait.

On 10/5/06, Tom Winter <tom at freeskier.com> wrote:
> This may interest some of you. I know the agency fairly well, they do a lot
> of action sports stuff. Expect to see some pretty interesting things come
> out of this relationship. Although how it will assist with fixing your type
> 44 remains to be seen! ;-)
> Tom (95 S6 avant)
> Audi of America Names Factory Design Labs Interactive Agency of Record
> Denver, CO - October 2, 2006 - Audi of America announced today that
> Denver-based Factory Design Labs has been selected as their new interactive
> agency of record.
> Factory Design Labs, the creative agency dedicated to developing unique
> communication solutions for their lifestyle-oriented clients, will partner
> with Audi of America to manage their North American websites - audiusa.com
> and audicanada.ca. Factory will also be responsible for Audi's national
> online advertising strategy and creative execution as well as all online
> strategy and creative development for key products and new model launches.
> "Audi began a national search in May to enlist a creative and strategic
> partner to drive our online marketing efforts, " commented Bethany Verrill,
> Audi of America Online Marketing Manager, "and we selected Factory based on
> their experience, technical skills and creative energy. We have very big
> goals and the right agency to execute to our plans."
> "Factory as a group of individuals, has a huge passion for the Audi brand,"
> said Scott Mellin, CEO of Factory Design Labs. "Audi has an incredible
> schedule of new models to be introduced in the next 15 months and we are
> thrilled to be a partner in this very exciting chapter of Audi. We have a
> huge respect for the brand, know the product line in great detail and have a
> fantastic relationship with our local dealers."
> About Factory ::
> Factory Design Labs is the culturally-relevant design collective focused on
> the sports, automotive and entertainment industries and specializes in
> creating unique strategic solutions that connect brands and their consumers.
> In addition to Audi of America, Factory currently works with Oakley,
> Intrawest Colorado, Brine, Palmer Snowboards, The Sports Authority, Sony
> Pictures, Dell, AdamSandler.com, Paramount Pictures, Boa Technology, Optic
> Nerve, Westword, Copper Mountain, SCARPA North America, SCARPA Italia, and
> Winter Park among other national and global brands. For more information:
> www.factorylabs.com.
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> ---
> Watch this space for ads :)

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