[s-cars] Q7 ramblings

DGraber460 at aol.com DGraber460 at aol.com
Fri Mar 2 00:02:14 EST 2007

One thing we must remember is that these engineering designs and decisions  
are NOT based on the desires of loyalists such as this group. They are driven 
by  marketing research data. If the "Premium brand" marques are moving in a 
given  direction and sales do not drop (and the press praises it), it will  
flourish. It is cutting edge. It is market positioning and image. In  building and 
selling high end cars there are 3 critically important  factors:
Long term you have to deliver the goods. But _today_ you must impress and  
dazzle with "new" and bragging rights type "stuff", even if that is more  
complicated and detrimentally complex.
The "Bangle Butt", I-Drive, and Barrett-Jackson prove that the buying  public 
can be an illogical, image driven, herd of sheep.
I am sort of old school, and love a dash full of switches and dials and  
Let me control everything and give me a bank of toggle switches  and I'm a 
happy camper.
No longer the  target market!
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