[s-cars] Audi Canada using "Vorsprung durch Technik"

Steve Marinello smarinello at entouch.net
Mon Oct 29 15:09:05 PDT 2007

Neither do I...here's their glossary text:

"Vorsprung durch Technik" is Audi's tagline in Germany. Literally 
translated, it means "advancement through technology"; however, English 
cannot fully capture the meaning of "Vorsprung," which means "to leap 
ahead." The slogan describes Audi's ambitions in the development of new 
vehicles and technology; the perpetual challenge is to question existing 
concepts and adopt innovative approaches.

Tony Curran wrote:
> As seen in new R8 ad...
> http://www.audi.ca/audi/ca/en2.html?csref=%20CA-R8-Launch-EN
> Seen in Europe for a long time but don't recall seeing it in NA.
> Tony
> 96 S6
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