[s-cars] Audi Canada using "Vorsprung durch Technik"
HaroldMcComas at comcast.net
Tue Oct 30 20:53:28 PDT 2007
Steve, is that Audi's description??
"Literally translated, it means 'advancement through technology'; however,
English cannot fully capture the meaning of 'Vorsprung,' which means 'to
leap ahead.' "
I would have said: advantage or leading with Technology.
with a German minor,
> From: Steve Marinello <smarinello at entouch.net>
> Subject: Re: [s-cars] Audi Canada using "Vorsprung durch Technik"
> To: Tony Curran <tony.curran at sympatico.ca>
> Cc: "S-Car-List at Audifans.Com" <s-car-list at audifans.com>
> Message-ID: <47265A01.4090806 at entouch.net>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
> Neither do I...here's their glossary text:
> "Vorsprung durch Technik" is Audi's tagline in Germany. Literally
> translated, it means "advancement through technology"; however, English
> cannot fully capture the meaning of "Vorsprung," which means "to leap
> ahead." The slogan describes Audi's ambitions in the development of new
> vehicles and technology; the perpetual challenge is to question existing
> concepts and adopt innovative approaches.
> Tony Curran wrote:
>> As seen in new R8 ad...
>> Seen in Europe for a long time but don't recall seeing it in NA.
>> 96 S6
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