[s-cars] [V8] Audi's 2009 Superbowl Commercial

Mark J. Besso mbspeed at maxboostracing.com
Mon Feb 2 06:44:43 PST 2009

I saw an ad showing Jason Statham having to escape (???) from a Mercedes 
280SE 4.5 chased by a Lincoln Continental Coupe, a BMW 528e chased by a 
Pontiac Trans Am, and a Lexus ES300 chased by GMC Suburban 2500.

Although I really liked his look of disgust in having to take the Lexus, 
it showed me that whoever was chasing him had really poor vehicles at 
their disposal.  Even the final scenes of Jason in the Audi show the 
"chasers" on Buell Ulysses.  They may be a capable dual sport, but 
certainly not a proper chase bike.

Props to whomever handled the sound for this ad as they had the proper 
engine noises for each of the vehicles.  It's unfortunate that they 
added all those blurring effects to the final segment as the Audi was 
hard to see through most of it.

This ad looks more like the BMW-sponsored mini-film that Renny Harlan 
made a few years ago.  It's kinda fun to watch, but doesn't really 
"sell" me anything.


Kent McLean wrote:
> Steve Meyer wrote:
>> Yeah, I can't say it was Audi's best ad ever. 
> I watched the YouTube version.  The impression I got
> was Mercedes' time has passed, Lexus' time has passed, 
> BMW's time has passed, and now the only conclusion I 
> can reach is that Auid's time has passed.  And I don't 
> think that's the message they want to convey.
> --
> Kent McLean
> '99 A4, V6 Tiptronic
> '91 200 TQA, with mods
> _______________________________________________

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