[V8] Ever wonder why the newer Audis (and other cars) are soooheavy?
Steven.Buchholz at kla-tencor.com
Wed Aug 2 12:29:58 EDT 2006
... completely different landscape ... No matter how much Audi spends getting the brand out there, the airwaves are already packed with ads from Toyota, Nissan, Infinity, Lexus, Jaguar, Saab, GMC, Ford, Chrysler, MBZ, BMW ...
San José, CA (USA)
> Audi is learning from marketing giants like Wal-Mart,
> McDonald's and Applebee's. Pump some advertising and
> people will buy! Do people really want to eat at
> McDonalds or Applebees? Not really, but we don't know
> any better because it's too much work to find a local
> restuarant, so we take mediocre food in exchange for
> convenience and conformaty. Wal-Mart isn't always the
> cheapest, but I'd bet a large percentage of their
> customer's feel it is. And they have the power to make
> themselves the only choice in town (although we'd hate
> to call it a monopoly).
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