[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]
Re: News from VW/Audi/Porsche
It turns out that in the past Porsche and Audi were sold from the same
dealerships. A beautiful image of a Porsche 917 with a Porsche+Audi
sign on the car just popped into my mind :-). I don't know why they
broke the connection in the first place. (must have been done during
the'80s) It certainly makes more sense to me than the Audi/Hyundai or
Audi/Daihatsu dealerships we had around here. Most of the dealerships
in this area already sell both Porsche & Audi (or all 3 + VW).
You might think of it as certain marques have more "status" than others,
or you might think of it as a differentiator. I think of what GM has
recently done. In the recent past it was sometimes difficult to distin-
guish a Chevy from a Pontiac from a Buick from an Olds. They continue
to share platforms, but market each marque to a different segment. I
think that having separate dealerships helps to keep them from compet-
ing with each other as much.
Porsche & Audi do collaborate and share parts as well. The most recent
instance of this that I'm aware of is the Audi Avant RS2 (BIG :-).
Porsche has gotten motors for its models from both Audi (924) and VW
(914). As long as they dont adopt a Roger Smith mentality if it allows
them to prosper and to continue to make the cars that they do I don't
have a problem with having both cars sold in the same dealerships.
It allows me to keep an eye out for that 928 when I stop by to get
parts for one of the Qs.