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Who's taking the bigger risk?

QCUSA or Infiniti?  I guess my co-members received their newletters.  Did you all see
the advertising insert for Infiniti?  Is Infiniti wasting advertising dollars trying to
appeal to hard core Q-fans, or is QCUSA risking alienating members and losing members
to Infiniti?  Or as a club member should I just be glad to take Infiniti's money and 
laugh knowing my club dues will be lower next time? ; )  (I can always dream!)