[V8] Ever wonder why the newer Audis (and other cars) are soooheavy?
Tony and Lillie
tonyandlillie1 at earthlink.net
Wed Aug 2 10:41:00 EDT 2006
> What I'd like to see is some actual data showing
> automotive buying habits of 20-35 year olds. Is there
> any loyalty at all? Does it matter how great your car
> is? Or your service? Or will they buy something
> different most the time anyway?
> There's my $.04 worth!
I'll start by trying to answer this, then comment on the original subject.
I was an Audi salesman for a few months last summer. On a side note, I made
great money, loved the job, and couldn't begin to think of keeping the
Let me add the disclaimer that I certainly don't think I have all the
answers, but I do have some experience. Oh, and I'm in that age bracket :)
I'd have to say from my experience, younger buyers are not in the least bit
brand loyal. This is what will in the long run kill the American
manufacturers. The younger generation buys what they think is "cool" at the
time. I had a 25 year old trade his one year old Chevy 1500 4X4 loaded in
for an S4 6-speed. I had a 29 year old woman trying to decide between a
Jetta and a TT. I had a 22 year old college grad choosing between the A4,
3-series, TL, and G35. She picked the G35 because her friends thought it was
cooler. A year later, you see them everywhere, and the IS350 is the "cool"
car to have. Of course, they all also liked the 3-series, but the Japanese
cars give more options for the money.
There's my .02
Now, as for the wieght of new cars, there are a lot of reasons. safety by
far is the biggest one. And, those options we already mentioned that car
buyers love. Safety, let s see. a mid lize popular car comes with ten
airbags, drop away engine and trans mounts, side impact door beams, and so
on. The crash standards are incredible today. When I look at my 4000Q, or my
'82 diesel Jetta, I'd hate to see what happens to them in todays crash
tests. Yet, I don't feel they are unsafe for me to drive. But, as several
mentioned, my generation has a short attention span, and therefore,
concentration while driving is out of the question. So, we go into the
"least common denominator" theory, (which determines our speed limits, BTW)
and force the manufacturers to make safer cars. We know drivers are going to
get worse, there will continue to be more of them (population growth), and
they therefore need safer cars.
On the note of options, what is the weight difference between a manual seat
from a T44 and a power one? How about tilt and telescoping wheel, cruise,
sunroof, Nav, poser mirrors, etc. That's not even touching on things we take
for granted that used to be options. Air cinditioning, power steering, power
brakes, heaters (OK, that was a loooooong time ago). Or, how about AWD?
Someone mentioned the BMW. Was it AWD. In the comparison test I have of AWD
sedans, they are within 40 lbs of each other.
Have audi's gotten bland? Yep!! So has everyone else. Don't believe me,
drive a new M3 on the track and compare it to the '89 4-cyl. The new one may
be ffaster, but the old one is a much more involving. How about an '80's
Celebrity eurosport? A new malibu is boooooooooring in comparilon. My friend
had a 1986 Capri 5.0. Much lighter and more fun than the '05 GT I drove.
That is what the newer generations will continue to demand. They don't want
a lot of driver involvement. They want a "cool" car (or, for the guys more
so a truck) that gets them around comfortably and reliably.
As for me, I don't even have power steering (Jetta) and it's nowhere near
"cool", but I'm not the average 31 year old either :-) And, I don't buy new
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