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European Audi Marketing

I was channel surfing last saturday and ended up watching the world
snowboard championships from Austria. To my suprise, large Audi
banners and nets lined the half pipe and the Audi name was also
printed on the racers bibs. Then this morning, on the front page of the
sports section, there is a picture of Picabo Street after taking a bronze
at the ski races in Spain, and she to had 'Audi' printed on her bib.
It's great to see Audi sponsoring winter sports again and hope it
isn't limited to europe.
Dave Lawson