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Re: Hedgehogs and BMWs
Ah, the BMW April Fools joke for this year.
Was it BMW that did the big ad for automatic tire pressure control about
10 years back? Turned out to be a joke.
> Perhaps Audi's "hedgehog" commercials have got BMW rattled. Today's
> "Independent" contains a full page advertisement for BMW's Wildlife Acoustic
> Information Link:
> Available in the United Kingdon. A BMW for the animal kingdom.
> In children's fiction it was Dr Dolittle who talked to animals.
> Today, thanks to doctors at the Bavarian Institute of Zoology, it
> is the engineers at BMW. At frequencies above 20,000Hz, sound
> becomes inaudible to most humans. A hedgehog, on the other hand,
> can detect frequencies up to 45,000Hz. For this reason BMW have
> developed the concept of WAIL (Wildlife Acoustic Information Link).
> This operates on the same ultra-sonic echo-sounding principle as
> BMW's Park Distance Control System. Sonic waves are emitted from
> the front bumper producing a warning call which alerts stray
> animals to the approaching car. This then encourages them to jump
> into the nearest hedgerow. Available from April 1 on selected
> models, we believe it will be a resounding success with all road
> users. Both the two and four legged varieties.
> Phil Payne
> Committee Member, UK Audi [ur-]quattro Owners Club