[Author Prev][Author Next][Thread Prev][Thread Next][Author Index][Thread Index]

Re: quattro/Quattro

pjrose@servtech.com (Phil & Judy Rose) wrote:

>Interesting point, Jim. Is lowercase specified (bt Audi) as "correct" for
>quattro spelling? I note that Audi seems consistently to use a lowercase
>"quattro" on the  vehicle (grill badge, rear window, etc.). Yet Audi also
>have been known to use uppercase "Q" in their advertising copy. Was the
>latter simply a case of bad proofreading? Or corporate schizophrenia?

My 8/81 UrQ brochure talks about 'Quattro', while the 1/88 UrQ brochure
says 'quattro'.
Seems like they made up their minds to go 'all lower case' later on.


 Tom Nas                                          Zeist, The Netherlands
 1988 Audi 80 1.8S, mostly Tizianrot metallic, 215,000km

     Karate is a form of martial arts in which people who have had
    years and years of training can, using only their hands and feet,
       make some of the worst movies in the history of the world.

						-- Dave Barry