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RE: Audi: company history
I believe "to listen" in German is "zuhoeren" (oe = umlauted o). I don't
know if any conjugated form of it ends up as "Horch"
Hoeren Sie zu, und wiederholen Sie. ("listen and repeat," from those ALM
tapes in junior high...)
> -----Original Message-----
> From: Harry R Glesner III [SMTP:firstname.lastname@example.org]
> Sent: Monday, March 23, 1998 1:32 PM
> To: email@example.com
> Cc: firstname.lastname@example.org
> Subject: Re: Audi: company history
> >I basically need to know when the company became known as Audi,
> I will still get the name and ISBN number on the history book, but maybe
> now this will help:
> Horch and Audi:
> The Name Remained the Same:
> The good doctor spent so much of the Horch company's first few years
> in researching these innovations, in fact, that his financial backers
> sacked him
> in 1909. this rather inauspicious event was the beginning of Audi: Horch
> decided to form a new company. Since the name Horch was already taken by
> the old
> company, he pondered how to place his imprint on the new. Inspiration
> came, in
> the form of a suggestion from a child studying Latin: horch, which in
> means listen, translates in Latin to audi. Dr. Horch dubbed his new
> company by
> this adapted name, and went to market with his first automotive
> Type A-under the Audi name in 1910.
> sited from the
> "Sales Training Information"
> "1992 Engineering Faactbook"
> "Audi 80/90 Quattro"
> "1991, Audi of America, Inc."
> I have a freind who sells sales manuals and brochers and I collected
> quite a
> number of nice pieces. I can put you in touch with him also.
> Rick (I love auto/motorsport history)Glesner
> Littleton, Colorado