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Re: Audi and Intel
- To: email@example.com
- Subject: Re: Audi and Intel
- From: firstname.lastname@example.org (Brad Shurter)
- Date: Wed, 14 Dec 1994 17:43:05 +0000
- Cc: email@example.com
- Organization: Los Alamos National Lab
- References: <firstname.lastname@example.org> <email@example.com> <firstname.lastname@example.org> <email@example.com>
- Reply-To: quattro
- Sender: quattro-owner
I was perusing the comp.sys.intel newsgroup and was startled to see Audi's
referenced! There are a couple of "interesting" followups there too. I
wonder how correct these guys are on the facts (regarding Audi). It's also
interesting to see that Audi is "dead".
In article <firstname.lastname@example.org>, was written:
> Jesse A Ernst (email@example.com) wrote:
> >As with so many of these posts, I think you're missing the point.
> >intel's mistake is forcing customers to justify that they really need
> >what they already paid for. They messed up... they should just admit
> >it, apologize to their customers, and tell them they'll fix things as
> >quickly as they can.
> >Audi was similarly stupid, and also got burned by having the facts
> >dragged out. The Audi "issue" was only on automatic audi 5000's.
> >It definitely was a flaw with the car... the throttle would occasionally
> >open up suddenly, and the engine vibration from racing in neutral would
> >throw the car into gear. Their handling was even worse than intel's.
> >They claimed that their customers had simply confused the gas and brake
> >pedels. Eventually, they fixed the problem. I don't know anything about
> >whether or not their sales recovered (for a while, NYC garages wouldn't
> >allow automatic Audi 5000's). Why a well respected car maker would blame
> >their customers for their mistake, I have no idea.
> Ok, I am reading this thread with great interest and I even received a
> few letters about it.
> Jesse has hit the nail on the head. The problem with Audi was not the
> car. There really was nothing technically wrong with the car. (Although,
> putting the gas pedal and the brake too close could be seen as a design
> The problem with Audi was the way they handled it. What they should have
> done is immediatly offer to fix the problem. If they determine it is driver
> error, then they should find a way to prevent it from happening.
> As I recall, they put a lock on the shift lever so that you could only
> shift out of park with your foot firmly on the break. However, as Jesse
> points out, it was too little too late.
> Whether Audi was at fault is not relevant. Nor is the fact that Audi is
> still popular in Europe relevent. This was a case study in bungled public
> relations and Intel is following the same path.
> My point about not seeing many Audis is still relevent. Regardless of
> what "the truth" was, people perceived the cars as being unsafe and the car
> maker as not caring.
> My point is that Intel is in a WORSE position becuase, with the Pentium,
> there IS a defect. They need to handle this BETTER than Audi. Especially
> now the AMD, Cyrix and NextGen are all gearing up to make Pentium clones and
> IBM/Apple/Motorola are making the PowerPC.
> Remeber, IBM was the only game in town until they screwed up with the
> marketing of the AT and Compaq moved in.
> Intel is in a VERY precarious position right now. With the release of
> Windows NT on multiple platforms, coupled with Microsofts requirement that
> all Win '95 apps be NT compatible, it is going to be very easy for people to
> change platforms. "What, I can run the same software on a PowerPC?"
> This defect is Intel's worst nightmare and I don't blame them panicing
> over it. They should because it is really going to hurt.
> However, what I do blame them for is not immediatly disclosing the problem
> when they knew about it and for stonewalling people trying to get
> replacements. I bought my computer in late August. If I had known then
> that their was a problem, I would have waited until it was fixed.
> To those of you who are involved in some way with Audi, I was not trying
> to attack the car, only the way they handled the situation, just as I am not
> blaming Intel for releasing a defective chip. It happens. But, they have
> an obligation to fix the problem, not tell people that they don't deserve
> the same level of support as other people.
> \ Mark E. Levitt / "I was thinking of the immortal /
> / firstname.lastname@example.org \ words of Socrates who said, \
> \ / 'I drank what?'" /
> / \ \
Brad Shurter - AOT Division, Los Alamos National Laboratory, Los Alamos, NM
87545 (505)665-1122, E-mail: email@example.com, firstname.lastname@example.org