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Yesterday at my Audi Dealership I was reading a British article (Car
magazine?) comparing the A4Q 2.8 with the new BMW 328i and the Alfa
Romeo 156. The "winner" was the Audi, though with only the slightest
One observation - there seemed to be much less emphasis on "track
performance" than "real world handling". One of the big ups for the
Audi was the amazing grip of the car - Certainly a different
conclusion than the Car & Driver article I remember from recently.
What I found more interesting, though, was the fact that Audi was
actually more expensive than the Bimmer. That is also the case in
Denmark (my native country). I believe the same thing holds in most
In other words: BMW's sell at a premium here in the US, and/or Audi's
at a discount (maybe both). I believe there is a $4k difference here?
Anyway - last year I was going though Switzerland on the way home from
a great vacation in Greece. There, it seemed, ALL luxury cars were
Audi's. For every Bimmer I saw maybe 10 Audis. Lots of A8s, never
saw a BMW 7-series. Of couse this may be attributable to the snow in
Switzerland, but certainly that can't be any worse than here in
Chicago or other parts of the Mid-West.
Bottom line: Amazing what perception and image can do to sales and
prices on cars. In a silly sort of way it made me feel smug about
owning an Audi...
(PS: Not meant to be a BMW bashing. I would love to add a BMW to my
list of cars...)
'95 Audi S6
'96 Audi A6Q
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